The YINYOO YinYue Workshop brand was founded in 2009 and is affiliated with Zhengzhou Jinshang Catering Enterprise Management Consulting Service Co., Ltd. It focuses on exploring the flavors of new-style tea drinks for the younger generation. Based on its original and unique fresh fruit tea, it continues to innovate around diverse consumption demands and has now developed into a comprehensive tea drink brand covering multiple categories such as fresh milk tea, fresh fruit tea, milk tea, ice cream, coffee, and egg waffles.
It perfectly blends Eastern tea culture with Western elements through innovative techniques, putting forward the brand concept of "making a cup of fresh milk and fruit tea that tastes better and pleases oneself" for users. In line with the consumption habits and aesthetic preferences of the young target group, it entered numerous scenarios in the lives of young people with a newly upgraded brand image in 2024. Adhering to the brand's underlying spiritual proposition of "pleasing oneself, pleasing family members, and pleasing friends", it presents itself in a more trendy, free, unrestrained, and pleasant communication style, providing each young user with a trendy and pleasant space and a magnetic field of happy energy.